Smoother brand approvals for your projects. Every time.

Мeet Rimini

A specialist team led by interior designer Alicia Mitchell w/ 100+ conversions completed.

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After 17 years and 100+ completed hotel conversions, we know what Hilton, IHG, Marriott, Best Western, and Wyndham brand architects will approve before you submit. That experience means no surprises, resubmissions, or months of lost revenue while your design gets revised.

Every project starts with brand compliance analysis and budget modeling. We identify exactly what your PIP requires, where there’s flexibility for cost savings, and what timeline you can realistically commit to your lenders. Then we execute design, specification, and brand coordination – all from a specialized team that’s done this 100+ times before.

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Alicia Mitchell / Principal Designer

Mikaele here!

Founder of Minnaro, trained in interior architecture and product design in Milan and Copenhagen.
With over a decade of experience across Europe and Australia, I create spaces that are thoughtful, understated, and quietly personal.

My work has been recognised in international publications and design awards — but what matters most is how it feels to live in.

Our philosophy

Why Choose Us?
Experience > Experimentation

We specialize exclusively in hotels. Not restaurants. Not resorts. Not residential. Just mid-scale hotel projects where brand approval speed directly impacts your ROI.

What’s Included:

  • Design development and brand-compliant floor plans
  • FF&E specification and procurement coordination
  • Finishes selection within brand standards
  • Brand submittal coordination and approval management
Experience Over Experimentation

100+ hotel conversions means we’ve seen every brand requirement, every regional variation, and every approval challenge. You’re not our learning curve, you’re benefiting from 17 years of pattern recognition.

Speed Over Surprises

We have a faster timeline from design kickoff to brand approval. We cut industry-standard timelines because we know what passes review the first time. Faster approval = faster time to revenue.

Results Over Relationships

We’re not your “trusted partner” or “creative collaborator”, we’re specialists who deliver first-time brand approval so you can open on schedule and start earning the ADR premium you’re converting for in the first place.

Stop Losing Revenue to Resubmission Delays

Let's get your design package approved the first time.
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we've worked with
Our Process

From Independent
to Branded, Fast

We integrate brand requirements, coordinate vendors, and manage timelines so you have one point of contact instead of juggling designers, FF&E suppliers, and brand architects separately.

01Discovery & Brand Analysis

Comprehensive site assessment, brand selection guidance (if needed), and detailed budget modeling. We review your PIP requirements line by line and identify where there’s flexibility for cost optimization. You’ll know exactly what to expect before we begin design.

Brand-compliant design packages including floor plans, electronic presentations, finishes palettes, and FF&E specifications. Everything is developed with fast approvals in mind because we know what brand architects will flag before you submit.

 

We coordinate submissions through proper brand channels, leveraging our relationships with brand architects to ensure complete, accurate packages.